This article will help to explain how to find your target demographic for your customer research report in the publishing.ai software.
When generating your customer reseach report within a project, you will be asked to specify your target demographic.
You might be wondering what your target demographic is and how to find it!
Your target demographic is the group of people who are most likely to read your book.
Age, race, gender and life experiences tend to be factors which will group your target audiences. By identifying these key sets of information, you will help our AI identify sub-audinces for your customer research report.
It is important to note that you cannot target everybody. There will always be a target audience who is most likely to buy your book, and you want to speak to them.
Target Demographic Considerations
Generational Demographics (Age)
People of different generation have their own traits and mindset which is created by their experiences. Different generations have different communication preferences which we want to understand.
The Silent Generation: Born between 1925 – 1945
Baby Boomers: Born between 1945 – 1960
Generation X: Born between 1961 – 1980
The Xennials: Born between 1977 – 1983
Generation Y: Born between 1981 – 1995
Generation Z: Born between 1995 – 2012
Books that are for children will have a blended demographic that is going to be for the parent and child. The audience and the buyer persona will both need to be taken into consideration.
Cultural Identity Demographics
Is there a specific group of people that you wish to target?
Consider how cultural experiences may influence how people group themselves together along with things like race and gender. There may be single or multiple identity factors within this category. Cultural identity is the feeling that you belong to a group of people like you. We can speak to these demographics directly by understanding their needs and wants.
Cultural identies along with race, gender, and sexual orientation can be factored into your demographic.
Example:
Affirmations for Strong Black Women is a book topic where the cultural identity demographic is black women.
NOTE: It is very important to not stereotype when looking at cultural Identity Demographics
Social Class Demographics
Social status is more about how we feel, think and act compared to fancy cars, or watches. Economic factors can influence social class, however how your reader feels may be more important when researching for your book. How does your target reader see themselves?
Upper Class
Middle Class
Lower Class
Academic/ Students
Entrepeneur
Conclusion
Take a look at the best selling books in your niche, and see if you can identify some of these target demographic considerations within them.
Write down anything that stands out and you can add this to the target demographic box to help our AI create your customer research report more accurately.
If you are in Publishing Accelerator, speak to your coach about your target demographic if you are unsure, and they can help guide you.