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How To Get ASINs and ISBN-10s For Customer Research

This article provides a guide on how to locate and troubleshoot ASIN and ISBN book numbers on Amazon.

Landon avatar
Written by Landon
Updated over a week ago

Overview

This guide explains how to locate and troubleshoot ASIN (Amazon Standard Identification Number) and ISBN-10 (International Standard Book Number) book numbers on Amazon. Understanding these identification numbers will greatly improve your customer research output quality.

What Are ASINs and ISBN-10s

  • ASIN: Amazon Standard Identification Number - Amazon's unique product identifier

  • ISBN-10: International Standard Book Number (10-digit format) - Global book identifier

How Customer Research Works

Our AI models scrape reviews from the books you select to help understand what your customers like and dislike about existing books. This analysis reveals:

  • What readers find helpful

  • What content is missing

  • What you can do better in your own book

Requirements and Recommendations

Minimum Requirements

  • Include more than 1 ASIN or ISBN-10 to avoid skewed results

  • Each book should have at least 20 reviews

Recommended Approach

  • Select 2-5 books on your topic

  • Choose books with 40-50+ reviews when many relevant options exist

  • Focus on books in your specific niche

How to Find ASINs and ISBN-10s

Step-by-Step Process

  1. Go to Amazon.com only (do not use other Amazon domains)

  2. Search for books relevant to your topic

  3. Locate the ASIN or ISBN-10 number on the product page

  4. Copy the 10-digit number

Video Tutorial

Here is a video explaining how to locate ASINs and ISBNs for the Publishing.ai generator: 🎥 Watch Now

Entering Numbers in the System

  1. Type or paste your ASIN or ISBN-10 number

  2. Add a comma (,) after the number

  3. Press Enter to confirm submission

  4. The number will appear as a gray tag when accepted

Key Tips

Tip 1: Stay Relevant to Your Niche

  • Gather relevant, similar ASIN and ISBN numbers for your specific, targeted niche

  • Wrong review research will make your book inaccurate

Example:

  • ✅ Correct: For "Companion Planting for Beginners" → Use ASINs from other companion planting books

  • ❌ Incorrect: For "Companion Planting for Beginners" → Don't use "Vegetable Gardening for Beginners" ASINs (different topics)

Tip 2: Use Amazon.com Only

  • Only gather ASINs and ISBN-10s from Amazon.com

  • Other Amazon domains may have different numbering systems

Troubleshooting Common Issues

Error: Wrong Number of Characters

What You'll See

  • Orange error prompt appears

  • Error notification when clicking the exclamation point

How to Fix

  1. Identify the problem: Click on the exclamation point to see the specific error

  2. Edit the number: Click the "pencil" icon to modify the incorrect number

  3. Remove the number: Click the "X" icon to delete the incorrect entry

  4. Verify correction: Ensure all numbers are exactly 10 digits

  5. Proceed: Click the Generate button when all errors are resolved

Success Indicators

  • No orange error prompts visible

  • All numbers appear as gray tags

  • No error notifications when clicking elements

  • Generate button is available and functional

Final Checklist

Before generating your research, verify:

  • [ ] All ASINs/ISBN-10s are exactly 10 digits

  • [ ] Numbers are from Amazon.com only

  • [ ] Books are relevant to your specific niche

  • [ ] You have 2-5 different books selected

  • [ ] Each book has at least 20 reviews (preferably 40-50+)

  • [ ] No error notifications are showing

  • [ ] All entries appear as gray tags

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