Overview
This guide explains how and when to use the optional "Who will buy the book" field in the Book Description generator.
Understanding the difference between your book's reader and buyer is crucial for creating effective book descriptions that convert browsers into customers.
When Reader and Buyer Are Different
Most Common Scenario
For many books, the person who reads the book is the same person who purchases it.
When They Differ
For certain niches, the person you write the book for and the person you sell the book to are very different people.
Key situations where buyer and reader differ:
Children's books (parents buy, children read)
Educational materials (parents/teachers buy, students read)
Self-help books for specific demographics
Professional development books (employers buy, employees read)
Example Scenario
Consider a book about finances written specifically for teenagers.
Target Audience Analysis
Your customer research focus: Teenage audience
Your writing style and content: Designed for teenagers
Your actual buyers: Parents and grandparents of those teenagers
Sample Field Entry
"Who will buy the book" field example:
"Parents and grandparents who want their teenage kids to learn about financial responsibility."
How to Use This Field Effectively
Step 1: Identify Your Reader
Determine who will actually read and benefit from your book's content.
Step 2: Identify Your Buyer
Determine who will make the purchasing decision.
Step 3: Complete the Field
If the buyer differs from the reader, fill out the "Who will buy the book" field with a clear description of your purchasing audience.
Step 4: Align Your Description
Ensure your book description language and content match your buyer audience, even when they differ from your reader audience.
Benefits of Using Buyer Personas
Why this distinction matters:
Creates more targeted book descriptions
Improves conversion rates
Ensures marketing messages resonate with decision-makers
Helps with advertising and promotional strategies
Getting Expert Help
When to Seek Guidance:
If you are uncertain whether your topic niche may need a different buyer persona than your intended reader, we strongly recommend getting expert advice.
How to Get Help:
Attend a Q&A session to ask questions and get answers from one of our expert coaches.